Jan 2021 – Dec 2021
Product Designer, UI Designer & Brand Designer
As an E-commerce business that expanded into consumer finance, Qliro provides services to customers throughout the Nordics. They have successfully launched a variety of products, such as pay-after-delivery, e-commerce checkout, direct-to-consumer savings and loan products, as well as apps, self-service website, and interfaces for merchants.
During my tenure as part of the design team, I contributed to the Product/UI Design for both their App & Web, Loan-flows, and Biometric identification. Additionally, I assisted with marketing material, branding, and played a significant role in a major re-branding effort with Bold Scandinavia. Below are some examples of my work while at Qliro.
When I was at Qliro there was a discussion about how we can provide better safety for our users while logging in to our app. We talked about Biometric Identification (Face ID), since it's easy to log in with, saves money since Qliro don't have to pay a fee to Bank ID (in Sweden), and if someone borrows your phone, it's harder to unlock with Face ID.
Together with a UX-Writer, we had to re-design a new login flow for Face ID. There was also room for us to implement some new designs, and allow our users to choose what login they would prefer, Bank ID or Face ID. We added new text about what Face ID is, and how it would work with Qliro, and we also designed a new flow for our setting which allowed users to decide for how long they would like to stay logged in with Face ID before they had to renew it. This is our result.
When I joined Qliro, I was excited to take on the challenge of re-designing their B2C and B2B website. The goal was to align the site with their evolving content strategy while elevating their graphic design to a new level. It was important to maintain consistency with the existing brand while updating some outdated graphics.
To achieve this, I analyzed our current graphic profile and explored possibilities for incorporating modern design elements that we could create in-house. I decided to use 3D elements to showcase our products and create a more dynamic visual experience. By adding texture and depth to our imagery, we were able to enhance the overall look and feel of the site and differentiate ourselves from competitors. To create a more contemporary feel, I introduced a deeper green color to our graphic profile.
Given that Qliro has multiple products, we needed to establish a clear hierarchy on our landing page to emphasize our primary offering as a "payment product." We placed our app in the hero section to enable easy access for users to create an account and log in. Loans were the second offering, and we positioned them below the app section, followed by savings. This hierarchy helped us better communicate our products and services.
Rebranding with Bold
Following a review of our brand's market position and insights from research conducted by Ungdoms-barometern, it was clear that Qliro needed to differentiate itself from competitors and communicate the solutions we offer to customers.
As a designer, I discussed with both the design team and our manager the need to partner with an external agency to help with our rebranding and marketing project. Having previously worked with Bold as a Design Intern in 2019, I suggested we collaborate with them again.
After three months, we successfully kicked off our rebranding and marketing project in collaboration with Bold Scandinavia and Åkestam Holst.