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Hi & hello! 

I'm a Swedish designer with a background in Product/UI & Branding. Besides working as a UI/Brand Design consultant at HiQ in Stockholm, I like to work on my leadership skills and explore ways to lead design process.

As a Hyper Island alumni, I know how to facilitate and lead multidisciplinary teams and I'm constantly reflecting on myself. I love to inspire and encourage those around me so that we together can build a meaningful team .

Let's have a coffee and talk about future collaborations! 🧃

My design process

Stage 1


An easy way to start a project is by writing down ALL ideas on some post-its to get the top-of-mind ideas out of your head. Generally, these are roughly captured ideas. I usually take notes on Post-its, Notion, or FigJam, and sometimes even a paper and pen will do it. Then I sort them out and try to categorize all my ideas before I move on to wireframes. 

Stage 2


I create some wireframes to show what things look like before visual design principles have been applied. It's where I visualize the general layout and it's where I can establish correct proportions. It's also a good way for me to build trust with stakeholders and help's them visualize my ideas.

Stage 3

Component Design

As I'm moving forward, I come across dynamic user interfaces, and it requires thinking through states and conditions. I have to be consistent and apply usability principles and decide the best way to layout and organize information and actions. This is where I design components and I can get some help from using atomic elements and database views.

I do this to discover and address usability issues and to uncover accessibility and responsive problems. I can also share my components with engineers and across teams to easily discuss the design.

Stage 4

User flow & Task flow

At this stage, I design how the user moves from one screen to another. "What happens when they click on this or if they forget to add in some information here?" This is about understanding the user's mental models and your system's model and all problems the user might come across. This is where I check for missing states and information. I also visualize entry, exists, and decision points for the user/customer journey. 

Stage 5

High Fidelity Design

This is the stage where I design every pixel as perfect as I can and at this stage I can add my clients brand aesthetic and thematic elements. I create visual consistency for my client and make sense of their brand. In this stage we select final design assets and I can present and get approval from my team and stakeholders.

Stage 6


At this stage, I show all screens in hi-fidelity and show how the app/website is expected to look and behave. It's the best way to show interactions and mimic the real thing. It helps me to link together all of the scenes and flows in a simulated environment. It ensures that my design looks good, works well and flows as intended before it goes to production.

Keep in mind that these stages are not necessarily a linear process, I may be asked to take the lo-fi wireframes from stage 2 and jump into stage 6 and create a prototype with them. It all depends on the budget and time requirements of the assignment. 

Work experience

Oct 2022 – Currently


Design Consultant

May 2022 – Aug 2022


Digital Design Consultant, Cartina

Jan 2022 – Oct 2022

Cartina, Tech & Design

Digital Design Consultant

Jan-Dec 2021


Product/UI Designer

Nov 2019 – March 2020


Digital Design Consultant, Zington

2019 – 2020


Digital Design Consultant

2016 – 2018


Art Director & Graphic Designer


Mars – June 2019

Bold Scandinavia

Graphic Design Intern

Aug – Nov 2015


Creative/Art Director Intern

Mars – June 2015

Digitas LBi

Creative/Art Director Intern


2018 – 2019

Hyper Island

Design Lead

2014 – 2015


Advertising school, with focus on Art Direction & Design

2009 – 2011

Gamleby Fotoskola

School of magazine & commercial photography


Nov 2018

Volvo Hackathon

Winner in category – Communication Design

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