Hello!
I'm a Swedish designer with a background in Product/UI & Branding. Besides working as a visual design consultant at Cartina in Stockholm, I like to work on my leadership skills and explore ways to lead design process.
As a Hyper Island alumni, I know how to facilitate and lead multidisciplinary teams and I'm constantly reflecting on myself. I love to inspire and encourage those around me so that we together can build meaningful relations in our team .
Let's have a coffee and talk about future collaborations! 🧃
My design process
Stage 1
Sketches
An easy way to start a project is by writing down ALL ideas on some post-its to get the top-of-mind ideas out of your head. Generally, these are roughly captured ideas. I usually take notes on Post-its, Notion, or FigJam, and sometimes even a paper and pen will do it. Then I sort them out and try to categorize all my ideas before I move on to wireframes.
Stage 2
Wireframes
I create some wireframes to show what things look like before visual design principles have been applied. It's where I visualize the general layout and it's where I can establish correct proportions. It's also a good way for me to build trust with stakeholders and help's them visualize my ideas.
Stage 3
Component Design
As I'm moving forward, I come across dynamic user interfaces, and it requires thinking through states and conditions. I have to be consistent and apply usability principles and decide the best way to layout and organize information and actions. This is where I design components and I can get some help from using atomic elements and database views.
I do this to discover and address usability issues and to uncover accessibility and responsive problems. I can also share my components with engineers and across teams to easily discuss the design.
Stage 4
User flow & Task flow
At this stage, I design how the user moves from one screen to another. "What happens when they click on this or if they forget to add in some information here?" This is about understanding the user's mental models and your system's model and all problems the user might come across. This is where I check for missing states and information. I also visualize entry, exists, and decision points for the user/customer journey.
Stage 5
High Fidelity Design
This is the stage where I design every pixel as perfect as I can and at this stage I can add my clients brand aesthetic and thematic elements. I create visual consistency for my client and make sense of their brand. In this stage we select final design assets and I can present and get approval from my team and stakeholders.
Stage 6
Prototype
At this stage, I show all screens in hi-fidelity and show how the app/website is expected to look and behave. It's the best way to show interactions and mimic the real thing. It helps me to link together all of the scenes and flows in a simulated environment. It ensures that my design looks good, works well and flows as intended before it goes to production.
Keep in mind that these stages are not necessarily a linear process, I may be asked to take the lo-fi wireframes from stage 2 and jump into stage 6 and create a prototype with them. It all depends on the budget and time requirements of the assignment.
Work experience
May 2022 – Aug 2022
Coop
Digital Design Consultant, Cartina
Jan 2022 – Currently
Cartina, Tech & Design
Digital Design Consultant
Jan-Dec 2021
Qliro
Product/UI Designer
Nov 2019 – March 2020
Weekday
Digital Design Consultant, Zington
2019 – 2020
Zington
Digital Design Consultant
2016 – 2018
Kreation
Art Director & Graphic Designer
Internships
Mars – June 2019
Bold Scandinavia
Graphic Design Intern
Aug – Nov 2015
Volt
Creative/Art Director Intern
Mars – June 2015
Digitas LBi
Creative/Art Director Intern
Education
2018 – 2019
Hyper Island
Design Lead
2014 – 2015
YRGO
Advertising school, with focus on Art Direction & Design
2009 – 2011
Gamleby Fotoskola
School of magazine & commercial photography
Award
Nov 2018
Volvo Hackathon
Winner in category – Communication Design