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Hi & hello! 

I’m a versatile and communicative designer who draws inspiration from a variety of areas. I would describe myself as the creative link, utilizing the Adobe family and Figma to assist companies in their digital presence and how to stand out in an ever-changing world. At the moment I work as a UI designer at HiQ in Stockholm, with 8 years of experience working with various industries, including e-commerce, pharmaceuticals, payments, insurance, airlines, and government agencies.
I like working iterative and in agile environments together with an diverse team. With good communication and humor, I’m able to understand users' real needs, motivations, and behaviors, translating them to my team and clients.
I believe in the importance of continuous self-reflection, and I consistently strive to inspire and motivate those around me to contribute meaningfully towards building a cohesive team.
Let's have a coffee and talk about future collaborations!  🧃

My design process

Stage 1


A simple technique that I find helpful in initiating a project is to jot down every idea that comes to mind on post-its, notes on digital platforms like Notion or FigJam, or even on paper. These ideas might not be well-defined, but it helps to clear my head and get everything down in one place.


Once I have captured all my ideas, I take some time to sort them out and group them into categories. This step enables me to have a better grasp of what I have in mind, and it makes it easier to move on to creating wireframes.

Stage 2


Creating wireframes is an essential step in the design process. These wireframes allow me to visualize the layout of a design and establish correct proportions without getting sidetracked by visual elements.

Sharing these wireframes with stakeholders is a great way to build trust and help them understand my ideas. By getting feedback early on in the design process, I can make changes and ensure that the final design is intuitive and met the needs from stakeholders.

Stage 3

Component Design

I find myself encountering dynamic user interfaces as I move forward, which requires me to think through various states and conditions. I always strive to maintain consistency and apply usability principles when deciding how to layout and organize information and actions. To accomplish this, I design components and leverage atomic elements and database views.

Designing components helps me identify usability issues and uncover accessibility and responsive problems. Additionally, I can easily share my components with other team members, including engineers, to discuss the design and ensure consistency across the project.

Stage 4

User flow & Task flow

As a UI designer, I’m currently in the stage of designing the user flow for an app or a website. This involves anticipating how users will interact with the application and addressing potential issues they may encounter.

I’m visualizing the various entry, exit, and decision points in the user's journey and ensuring that the interface is designed in a way that makes sense to the user's mental model. I am also checking for missing information or states to ensure that the application is comprehensive and user-friendly. This process is crucial to creating an intuitive and effective user experience that meets the needs of the target audience.

Stage 5

High Fidelity Design

In this stage, I’m essentially polishing the design to perfection by adding final touches and ensuring that everything is consistent and visually appealing. The client's brand identity and thematic elements are incorporated into the final designto align with their overall branding strategy.


Once the design is complete, I will present it to my team and stakeholders to ensure that everyone is satisfied with the final product.

Stage 6


In this stage, I am presenting the hi-fidelity screens of the software application or website to showcase its final design and functionality. This is the best way to demonstrate how the application or website is expected to look and behave, allowing me to link all scenes and flows in a simulated environment. This stage ensures that the design is visually appealing, functional, and flows as intended before it goes into production.

It's important to note that these stages are not always a linear process, and I may be asked to jump to stage 6 and create a prototype using the lo-fi wireframes from stage 2, depending on the budget and time requirements of the project.

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