Weekday

H&M Group, 2020

Role

Digital Design Consultant, Zington

I joined Weekday, a brand under the H&M Group, as a Digital Design Consultant from Zington. My mission was to enhance the brand's digital presence across social media, in-store and on the website. Weekday is known for its street fashion and incorporating political statements into its fashion and campaigns.

I aimed to create a consistent and cohesive Weekday brand across all platforms. During my tenure, I worked on various projects to achieve this goal. These are some of my projects during my time at Weekday.

Opening website & Ads

As a designer at Weekday, I was tasked with creating a landing page to inform customers about the opening of a new store. The page needed to feature specific details such as the opening date, time, offers, and activities while also being embedded within the Weekday website to enable tracking. The aim was to make it easier for customers to access the e-commerce platform with fewer clicks and to promote the Weekday brand.

To solve these challenges, I created wireframes and sketches to simplify the customer experience. Additionally, we visited Facebook headquarters in Stockholm to learn how to create effective launch offers for social media. From this, I designed shorter ads with links to our new landing page to increase social reach.

Unfortunately, due to the COVID-19 pandemic, the opening was postponed, and we were unable to track the results of our efforts. Nonetheless, this project was a valuable experience that allowed me to enhance my design skills and showcase my ability to create cohesive and effective digital solutions.

Denim like it's 1999

Back in 1999, we had no idea about the harmful impact that producing a single pair of jeans could have on the environment. We were oblivious to the fact that it required an enormous amount of water, energy, and created significant pollution. The use of pesticides was the least of our worries. Fortunately, times have changed for the better, and Weekday is taking a leading role in environmental sustainability.

Their latest collection is crafted from 100% organic cotton, which reflects their denim core while celebrating the achievement of reaching their 2020 cotton goal. This milestone has enabled all the cotton in their assortment to be organic or recycled. It's a significant step towards sourcing all materials in a more responsible way by 2030. This collection represents a significant shift towards sustainability and serves as a testament to Weekday's commitment to the environment.